One of the main values-led of the company are always supported by the GYSHIDO concept, or "Get your sh*@t done" in other words. In order to get the people used to this concept several merch was designed using a fresh and modern look.

Empower the idea of GYSHIDO and the company brand while putting the product in the middle of the hurricane was the challenge here. Make the employees proud of this philosophy and willing to wear and use not overbranded merch was the main aim. The result was succesful and people keep this powerful mindset until today.