Brugal is a one hundred and thirty years rum brand from the Dominican Republic. A secret family recipe which is closely guarded to this day, known only by the privileged few and handed down from generation to generation. Each one has taken the traditional values and combined them with the newest innovations, ideas and ingredients to keep the legend alive.

Aim for this campaign is to represent the caribbean spirit of this legendary brand in line with all its values. In order to achieve this goal a Brugal's Anejo bottle is placed in beach and caribbean atmosphere blending characteristic colours and objects under the slogan of "Caribbean Jewel".